Here’s how one shoplifter assesses risk. “First things first—you want to know if they got what you want. The second factor is the risk involvement. The risk involvement will be security times cameras times employees times space times [other] customers. Those are the five factors you’re going to have. Why?
About the Author
Articles by Read Hayes, PhD, CPP
Regardless of what your company sells, where you sell it, or your total store count, you as a loss prevention or asset protection professional must win. Life safety, frightened customers and team members, dangerously low margins, and liability are some of your business risks. Violence, theft, fraud, and even poor
Every living person generates signals, signatures, and noise, if you will. As we move through time and space, we shed DNA, talk on phones, travel, register for, apply for, and purchase things—all the while texting, emailing, tweeting, posting, and so on.
This biological and digital exhaust and our literal and
This may sound controversial, but it’s been my observation that over the years that loss prevention professionals are behavioral experts first and technicians second. LP decision-makers should strive to deploy countermeasures that effectively convince criminals not to attempt or commit a crime.
To cost-effectively do this without harming the customer experience,
We always want to win, not just execute. In fact, we must win. When LP loses, life safety, brand image, and financial performance are all at risk. At the Loss Prevention Research Council (LPRC) and University of Florida (UF), that’s our mandate, to support LP/AP success through process and people
Regardless of the protective progress retailers and solutions providers are making, thieves are still carrying off billions of dollars’ worth of goods annually. While merchandise loss costs retailers huge amounts of money, theft-driven product out-of-stocks, and sometimes locked-up goods, it also deters sales to good customers. Happy, buying customers are
Intelligence drives the fight. Ask General George Washington. In fact, ask anyone battling an adversary. Good, accurate, current intel and definition makes the total difference. We should know more about our opponents than they know about us. But who does know more? Us or them? If we want to win
Judgment is everything for a loss prevention decision-maker. Good choices are a lot easier with good information—hence the Loss Prevention Research Council’s aim towards evidence-based loss prevention.
In earlier columns, I’ve discussed how critical it is to accurately diagnose the causes and dynamics of a problem to properly treat it using
We have new CCTV cameras, but now what? This is the type of question we often hear. For example, do we primarily want the CCTV devices to deter offenders, detect attempts, or document them for trial and planning, or some combination? This distinction is huge because each CCTV use objective
Leaders lead, of course, but what does that look like? What do successful leaders do? At the University of Florida (UF) and the Loss Prevention Research Council (LPRC), we’re looking at ways to improve LP/AP outcomes by enhancing decision-maker awareness and action tools. We’re also looking at how good leaders