About the Author

J.K. McSwagg

Articles by J.K. McSwagg

What’s in a Name? It May Cost to Find Out

What’s in a Name? It May Cost to Find Out

If you use Michael Jordan’s name in an advertisement without his permission, you will likely pay dearly for it. Safeway found this out the hard way on Friday, when a federal court in Chicago ordered they pay Jordan $8.9 million for an ad that was run for the now-defunct Dominick’s