Tag: brand protection strategy


Fighting the Fakes: How to Build Your Brand Protection Strategy

Fighting the Fakes: How to Build Your Brand Protection Strategy

A study by the Government Accountability Office, released in January, observes a shift in sale of counterfeit goods from “underground” or secondary markets, such as flea markets or sidewalk vendors, “to primary markets, including e-commerce websites, corporate and government supply chains, and traditional retail stores.”

Additionally, the physical appearance of counterfeit   Read More