The survey also found that, after more than a year of Zoom holidays, most Americans will gather together to celebrate Mother’s Day. Sixty-one percent of Americans plan to physically gather with family this year compared to 52% last year.
In making a gift decision, cost remains the most important factor (49%), trailed by style (19%), convenience (17%) and whether the brand aligns with personal values (16%).
Fifteen-percent of gift-givers plan to spend more than last year. Of those, 37% said it is because they want to make up for not being able to fully celebrate last year. Across demographics, more Gen Zers (27%) plan to have bigger budgets for Mother’s Day gifts this year, compared to millennials (18%), Gen Xers (14%) and boomers (12%).
“Americans are celebrating Mother’s Day in person, and they are heading to physical retailers to get their shopping done,” said David Fisch, general manager of Shopkick.
“That’s why it is essential for retailers to prepare for an influx of in-store shoppers, keep shelves stocked with popular Mother’s Day gifts and maintain a clean environment to create the most positive experience possible for consumers… CSA