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NRF Says Retail Sales Moderated in March

Retail sales slowed in March, but spending was still higher than the same time last year, according to the National Retail Federation (NRF).

Matthew Shay
Matthew Shay

“Retail sales moderated in March after posting strong gains in the first two months of the year,” said NRF President and CEO Matthew Shay. “Continued easing of inflation and the overall strength of the job market and wages are keeping the fundamentals of the consumer economy strong and should support their ability to spend on household priorities through 2023. Retailers recognize the pressure on consumers from increased prices in services and experiences and the impact of higher interest rates, and are prioritizing product mix, competitive pricing, and convenience to help consumers stretch their budgets.”

Jack Kleinhenz
Jack Kleinhenz

“March spending reversed the strong pace of core retail sales we saw earlier this year,” said NRF Chief Economist Jack Kleinhenz. “These results reflect both slower economic activity and lower prices because of easing inflation—which means fewer dollars spent even if consumers buy the same number of goods—but there is still a lot of spending in the economy. Keep in mind that households tend to shop less during the post-holiday season. In addition, tax refunds typically contribute to spending at this time of year but are smaller this year than last. Nonetheless, we are still looking at positive sales growth moving forward in 2023.”

- Digital Partner -

The US Census Bureau said overall retail sales in March were down 1 percent from February but up 2.9 percent year over year. In February, sales were down 0.2 percent month over month but up 5.9 percent year over year.

NRF’s calculation of retail sales—which excludes automobile dealers, gasoline stations, and restaurants to focus on core retail—showed March was down 0.5 percent from February but up 4.6 percent unadjusted year over year. In February, sales were up 0.5 percent month over month and up 6.7 percent year over year. NRF’s numbers were up 6 percent unadjusted year over year on a three-month moving average as of March.

The results come as NRF is forecasting that 2023 retail sales will grow between 4 and 6 percent over 2022.

March sales were up in five out of nine retail categories on a yearly basis, led by online sales, health and personal care stores, and grocery stores, but fell in all but three categories on a monthly basis. Specifics from key sectors include:

  • Online and other non-store sales were up 1.9 percent month over month seasonally adjusted and up 12.4 percent unadjusted year over year.
  • Health and personal care stores were up 0.3 percent month over month seasonally adjusted and up 7.3 percent unadjusted year over year.
  • Grocery and beverage stores were down 0.1 percent month over month seasonally adjusted but up 5.6 percent unadjusted year over year.
  • Sporting goods stores were up 0.2 percent month over month seasonally adjusted and up 3.3 percent unadjusted year over year.
  • General merchandise stores were down 3 percent month over month seasonally adjusted but up 2.9 percent unadjusted year over year.
  • Furniture and home furnishings stores were down 1.2 percent month over month seasonally adjusted and down 1.9 percent unadjusted year over year.
  • Clothing and clothing accessory stores were down 1.7 percent month over month seasonally adjusted and down 2.2 percent unadjusted year over year.
  • Building materials and garden supply stores were down 2.1 percent month over month seasonally adjusted and down 4.3 percent unadjusted year over year.
  • Electronics and appliance stores were down 2.1 percent month over month seasonally adjusted and down 9.9 percent unadjusted year over year.

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