DTT recently announced its new name, DTiQ, reflecting the company’s evolution into an all-encompassing performance improvement provider for the retail, restaurant and convenience store industries. Included in the rebranding are LP Innovations and 360iQ, companies acquired earlier in 2018. With over 20 years of heritage, DTiQ reportedly helps retailers and restauranteurs improve over eight million consumer experiences daily.
The new name—DTiQ—emphasizes the commitment to intelligent video-based solutions, combined with advanced analytics, and enhanced by DTiQ’s managed services offering. In 2018, DTiQ opened a new corporate headquarters in Boston, completed two acquisitions, appointed a new management team and added over 5,000 new customer locations.
DTiQ customers include brands and/or franchisees such as Adidas, Burger King, Charming Charlie, Dairy Queen, Golf Town, Hard Rock Café, KFC, McDonald’s, Pandora, Subway, Swarovski, Dunkin, US Polo, Vineyard Vines and Yankee Candle.
“Our customers are owners or operators that want to run a better store or restaurant. They’re being asked to do more with less, and they’re competing in a changing landscape. We help them measure the real customer experience. We identify which employees are engaged, deliver loss prevention services and can even interact in real-time remotely. We do this with the best technology, using a true ‘mobile first’ experience, with state-of-the-art surveillance equipment supported by cloud-based analytics and artificial intelligence,” said Mike Coffey, CEO of DTiQ.
“Our solution delivers in a way that cuts through the clutter—bringing the key metrics that matter to the forefront for managers with our SmartAudits,” said Coffey. “Further, over 90 percent of our customers’ locations are within an hour’s drive of our field team—enabling us to take store or restaurant improvement to a personal level.”
“My business has so many moving parts and I needed a way to be in multiple places at one time. I also needed to see the most important data—the critical insights that would enable me to maximize profit and loss prevention of my Burger King franchises at over 30 locations,” said Sanjay Patel, principal at Devs Foods. “Additionally, we wanted to create a better work environment —one that would improve my customer and employee experience. That’s where DTiQ came in. I have been a customer for over three years and have been thrilled with how they have helped me improve my business and bottom line.”
The new name is effective immediately and the rebranding will be implemented across the company’s products and services throughout 2019. The rebranding includes a complete redesign of the company’s website, logo, graphics and communications. DTiQ’s new brand assets include a logo that depicts elements of both video and analytics in a simple yet elegant way, much like the DTiQ solution set.
For more information, visit dtiq.com.