That’s according to an annual survey conducted by Prosper Insights & Analytics for the National Retail Federation, which estimates that consumers will spend a record $25 billion on the holiday this year, up from $23.1 billion in 2018. A total of 84% of U.S. adults are expected to celebrate in honor of their mothers and other women in their lives.
While the number of people celebrating Mother’s Day is a bit lower than last year’s 86%, those celebrating are expected to spend more at an average $196 compared with $180 in 2018, according to the survey. Consumers ages 35 to 44 are likely to spend the most at an average $248, up from $224, and men are likely to spend more than women at $237 compared with $158… Chain Store Age