Steve Sell is chief marketing officer for USS. He has over 20 years of retail as an active influencer, thought-leadership contributor, and advisor with the Retail Industry Leaders Association, National Retail Federation, Loss Prevention Research Council, and LP Magazine. Prior to USS, Sell served as director of North America marketing for Tyco Integrated Security, vice president of global marketing for Checkpoint Systems, and also held global leadership roles with Accenture and Deloitte Consulting. Sell can be reached at ssell (at) ussinnovate (dot) com.