About the Author

Steve Sell

Steve Sell is chief marketing officer for USS. He has over 20 years of retail as an active influencer, thought-leadership contributor, and advisor with the Retail Industry Leaders Association, National Retail Federation, Loss Prevention Research Council, and LP Magazine. Prior to USS, Sell served as director of North America marketing for Tyco Integrated Security, vice president of global marketing for Checkpoint Systems, and also held global leadership roles with Accenture and Deloitte Consulting. Sell can be reached at ssell (at) ussinnovate (dot) com.

Articles by Steve Sell


Grasping the Future and Today: A Balancing Act

Every day, when the alarm goes off in the morning, all of us in the retail industry have a similar challenge awaiting us. Whether you are a retailer steering through vast change in the marketplace or a solution provider trying to deliver the right solution at the right time for