Chris Manning
Crisis Management and the Wendy’s 99 Cents Chili Incident
In March 2005 police were called to a California restaurant to investigate a woman’s allegation that she had found a partial human finger in a bowl of chili. Over the next days and weeks, a hoax perpetrated against Wendy’s became national news, coffee-break conversation, and fodder for late-night comedians. The learnings from this event are still relevant today.