Bill McBeath is chief research officer for ChainLink Research, a supply-chain research organization based in Newton, MA, dedicated to helping executives improve business performance and competitiveness through an understanding of real-world implications, obstacles, and results for supply-chain policies, practices, processes, and technologies. The ChainLink 3Pe Model is the basis for their research—a unique, multidimensional framework for managing and improving the links between supply-chain partners. For more information, contact ChainLink Research at 617-762-4040 or info (at) clresearch (dot) com.