Gatekeeper Systems is proud to announce that Paul Jones, LPC, senior vice president of sales, has been recognized by the National Retail Federation (NRF) as one of the industry’s 2025 Ring of Excellence honorees. This recognition celebrates outstanding leadership in loss prevention and retail cybersecurity.
With four decades of experience in retail loss prevention and operations, Jones has held leadership roles at some of the world’s most recognized brands. His deep expertise and long-standing commitment to the profession shape his work at Gatekeeper Systems, where he leads strategic sales initiatives for innovative solutions such as the Purchek® pushout theft prevention system and FaceFirst’s AI-powered face-matching platform.
“This recognition from NRF reflects Paul’s tireless commitment to advancing the retail industry,” said Robert Harling, CEO of Gatekeeper Systems. “His insight, leadership, and mentorship have had an immeasurable impact—not just within our organization, but across the entire asset protection community.”
In addition to his professional accomplishments, Jones is widely respected for mentoring the next generation of asset protection and loss prevention professionals. He currently serves as vice chairman of the Loss Prevention Foundation (LPF), helping guide industry education, certification, and philanthropic initiatives. His popular LinkedIn series, Thoughts from the Beach, offers actionable advice and leadership insights—grounded in decades of experience and delivered with his signature candor and heart. His posts have become a source of guidance and encouragement for professionals at every level.
“I’m honored to be included,” said Jones. “I’ve spent my career in this industry because I believe in what we do—keeping people safe, protecting assets, and creating better environments for customers and employees. It’s a privilege to now help bring proven, cutting-edge solutions to the retailers we serve through Gatekeeper Systems.”
Gatekeeper Systems’ commitment to innovation and safety is exemplified by its flagship solution, Purchek®, which discreetly prevents cart-based theft at exits without confrontation. The recent addition of FaceFirst to the Gatekeeper Systems portfolio further advances this commitment by offering retailers real-time intelligence to identify repeat offenders and detect organized retail crime patterns.
Together, these complementary technologies help create safer, more efficient store environments—preserving the customer experience while reducing risk.
As retail continues to evolve, Gatekeeper Systems is proud to stand alongside leaders like Paul Jones, LPC, in shaping the future of asset protection.