Like most start-ups, when we launched the magazine fifteen years ago, we operated on a shoestring. With just two or three on the payroll, we worked out of our houses, using a select few freelancers to fill the gaps. Over the years we’ve added new staff to keep up with the demands of a growing publication. Here are our newest team members.
Garett Seivold
Garett Seivold is a veteran journalist in the corporate security space. Since 1998 he has been the principal editor of what evolved into the Security Director’s Report (SDR). Last year the magazine acquired the SDR, which primarily published a subscription-based monthly printed newsletter as well as in-depth reports based on proprietary research.
We are currently transitioning away from the printed newsletter to a digital newsletter that will be made available to the LP Magazine audience. While much of the content is not retail loss prevention specific, it will benefit those in our industry who are responsible for physical security, executive protection, and other corporate security-related activities.
Garett will also write feature articles, such as the one on page 45 titled “Readying Retail for Terrorism’s New Battleground.” He will also assist with surveys and research we do for ourselves or in partnership with others.
Kelsey Seidler
Kelsey Seidler joined our team last summer as our digital managing editor to help us develop our new digital platform that launched in late 2015. She’s a millennial who grew up in today’s digital world with experience editing digital content for BNP Media, a large publisher of business-to-business magazines.
Although millennials sometimes get maligned for their work ethic as Bruce Tulgan’s research has found, Kelsey has shown nothing but diligence and professionalism taking on the task of managing our new website and daily newsletters. At the same time she is completing her master’s degree in technology and communication from the University of North Carolina’s School of Media and Journalism.
Like Garett, who is also a graduate of Chapel Hill, we are extremely happy to have both Kelsey and Garett bring their journalistic skills to the magazine team.
Digital and EyeOnLP Team
Garett and Kelsey are the newest members of the magazine team. They join Jacque Brittain, LPC, and John Selevitch, who have worked for the magazine for several years supporting our digital, webinar, and social media channels.
Our EyeOnLP video team that includes Kat Houston, LPQ; Justin Kemp, LPQ; and Karen Rondeau are part-time, yet significant, magazine contributors we borrow from their full-time jobs with our sister organization LPM Media Group that produces internal awareness and employee training programs for retail LP organizations and solutions providers.
Working at a small business often requires wearing multiple hats and working long hours. We’ve done that for fifteen years and will continue to do so to provide the best communication products for retail loss prevention professionals—and now a broader security audience.
Jack Trlica
Managing Editor