Top Omni-channel Retail Trends: A Guide to the Proven Value of an Omni-channel Retail Strategy
What is omni-channel retailing, and how will it impact your LP career? Find out in this FREE report.
Dear Loss Prevention Professional,
Omni-channel retailing is here, it’s the wave of the future, and it’s as popular with customers as the profits it drives are with retailers—even if many companies are still struggling to master it.
The only remaining question is, what does it all mean for you?
If this question troubles you … if you’re looking for guidance in a retailing world where even the most experienced executives are themselves at a loss … if you want to ensure your own success as omni-channel retail trends send the industry into a seismic shift …
… then you must read our FREE Special Report, Top Omni-channel Retail Trends: A Guide to the Proven Value of an Omni-channel Retail Strategy, immediately. Download it now!
Whether you’re a seasoned LP pro or just starting your career, it’s time to prepare yourself for omni-channel retailing. While LP once was a simple matter of preventing theft of physical objects, it must now include security of things such as customer data, networks, even brand quality.
If you’re not completely familiar with loss prevention in the age of omni-channel retailing, you must read this FREE Special Report now.
This report from LP Magazine – the premier provider of news, analysis and trends for the LP professional – is designed to help you …
- Understand omni-channel retailing and how they complicate loss prevention
- Learn which skills you must have to succeed on an omni-channel retailing world
- Prepare for the new LP environment by improving your technology expertise
- Advance your career by being an LP professional your company can count on to adapt
- Become a leader in your organization and in the industry
You might be prepared to pay handsomely for a Special Report that helps you do all this. Fortunately, you don’t have to … because Top Omni-channel Retail Trends: A Guide to the Proven Value of an Omni-channel Retail Strategy is absolutely FREE.
Omni-channel retail trends you must understand
As hot as it is, omni-channel retailing continues to confuse many in the retail industry. Some people even think it’s the same as multi-channel retailing, when in fact there’s a distinct difference.
When it comes to omni-channel retailing, omni-channel is defined by TechTarget as “a multi-channel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a brick and mortar store.”
In other words, omni-channel is about true continuity of the customer experience. All omni-channel experiences will use multiple channels, but not all multi-channel experiences are omni-channel – because if your mobile marketing, social media and website don’t work together seamlessly, it’s not omni-channel.Companies who have mastered omni-channel retail trends align their messaging, goals, objectives, and design across each channel and device.
So what does this mean for you as an LP professional? Because customers can buy and return merchandise in a huge variety of ways, it means the LP pro must focus not just on in-store transactions, but on the network that allows returns in the store of the exact same item that the customer ordered from her mobile device.
It means the LP pro must understand how to balance accurate fulfillment of many new purchases across all channels with cost of storing and shipping merchandise, and with risk related to things such as transport and the unknown quality of merchandise purchased when supplies run short.
And all of this doesn’t even begin to cover the question of data security now that so many more transactions involve credit cards!
Learn from the experts about omni-channel retail trends
Of course, you might be wondering about our own credentials. Why should you trust this Special Report from LP Magazine?
To begin with, LP Magazine, formerly known as LossPrevention, was founded in 2001 by LP professionals to fill the void for news, information, and educational content for loss prevention professionals. Over the past decade and a half, LP Magazine has established itself as the premier voice of the LP industry, providing in-depth, timely articles for loss prevention professionals and retail management.
Our custom publishing arm also delivers education and training to retail organizations on critical loss prevention, safety, and operational policies and procedures. What’s more, we’re deeply involved in the training and certification provided by the Loss Prevention Foundation (more on that later), and we’re also aligned with our sister company, LPJobs.com, the leading retail security and loss prevention employment site on the web.
You can see that we live, sleep, eat and breathe loss prevention. So now that we’ve established our bona fides, let’s talk more about omni-channel retail trends and why you must read our FREE Special Report.
For instance, are you aware that supply-chain risk management shoots to the top of the priority list when a company engages in omni-channel retailing? This overlooked truth is explained in detail in this Special Report, so that you can improve your supply chain expertise before it’s too late – before your career stalls because you didn’t understand the direction that LP is taking.
Another critical secret you must know: The dual role of increased data and analytics will change many roles in retail, including LP. While IT has been the primary business owner in most retail companies, many LP professionals believe that loss prevention in an omni-channel retailing world must take on an expanded, more proactive leadership role to ensure data is secured and properly managed.
There are many things about omni-channel retail trends that other LP professionals don’t know … and they’ll be surprised when their careers fail to thrive in this new retail world. Don’t be one of them! This FREE Special Report and 15 minutes of reading it can have a huge impact on your success!
The bottom line on Omni-channel Retail Trends
By now you’ve realized that reading this Special Report isn’t really an option for the dedicated LP pro – it’s mandatory. No matter what stage of your career you’re engaged in, omni-channel retailing will begin demanding your attention in the very near future.
Does your job focus on mobile payment security? That responsibility is about to increase exponentially. Your company will almost certainly expand into mobile POS devices, and guess who will be asked to protect networks and data?
Do you work in a retail market that seems unsuited for omni-channel retailing? Don’t get complacent. Retailers selling everything from technology to groceries are jumping on the e-commerce bandwagon, and even more importantly, less-obvious candidates for omni-channel retailing such as supermarkets face unique challenges that you must understand going forward.
In short, there is every reason to download and read this FREE Special Report, and absolutely no reason for you to ignore it. Your career could depend upon it!
So I urge you to read this Special Report immediately, so you can begin preparation for this sea change in loss prevention before it’s too late. Remember, it comes from the LP experts at LP Magazine, and you simply can’t get a better recommendation than that.
I promise – you’ll be glad you read Top Omni-channel Retail Trends: A Guide to the Proven Value of an Omni-channel Retail Strategy.
Yours for a successful LP future,
P.S.: Every single channel your company offers must be able to meet the customer demand and be cost-effective. Guess what LP specialty that falls to? If you guessed supply chain management, you’re right. Shouldn’t you read this Special Report to find out what other LP specialties you need to brush up on?
P.P.S.: Were you surprised when you read in this letter that one of the things LP pros must protect in the new omni-channel retail world is your company’s brand? LP has come a long way from catching shoplifters! Find out more by reading this FREE Special Report.