Retail Security and Safety: CCTV Surveillance Systems, Retail Alarm Systems, and Security Training

Security is about much more than having a security camera system

Dear Loss Prevention Professional,

Everything you think you know about security systems could be wrong.

That’s what you’ll discover when you read this FREE Special Report, Retail Security and Safety: CCTV Surveillance Systems, Retail Alarm Systems, and Security Training. And I think you’ll agree that having the correct information about this topic is critical to your company, and to your career.

You’ll be surprised by much of the information in this free guide. Let’s start with one of the most basic assumptions about CCTV surveillance: That it will cut shrink and time loss, and increase employee productivity, and pay for itself quickly.

Unfortunately, extensive research has shown that only the most expensive systems actually pay for themselves. All others never pay for themselves.

Shocked? It does seem hard to believe. But that’s why we created this Special Report – to ensure that loss prevention pros like you have the latest, most pertinent information on CCTV surveillance systems.

What else will you learn in this report? It covers everything from how you can get the most from your system to privacy issues to retail alarm systems to the training required for even the most basic systems.

In fact, this report is designed to help you …

  • Understand how loss prevention technology can help you and your organization not only fight theft, fraud and shrink, but enhance marketing and even personnel retention
  • Learn which technology is appropriate for your company
  • Educate management on implementing and leveraging CCTV and alarm systems
  • Avoid the mistakes that many companies make when buying and operating sophisticated security systems
  • Advance your career by making the most of the latest technology
  • Become a leader in your organization and in the industry

Why CCTV and alarm systems for retail security?

As you know, almost everyone is installing complex CCTV and alarm systems these days. These systems are clearly a benefit to retail operations and the loss prevention professionals who protect them … right?

One thing you’ll learn in this report is that almost everyone simply believes that these systems are necessary … without any actual thought having gone into why they’re necessary. “Because everyone else has them” is a reason often underlying such installations.

This report helps you avoid that syndrome by outlining the actual benefits of sophisticated retail security systems and explaining how to ensure that you actually reap them. Some of the recommendations you’ll read:

  • CCTV deployments need an active, competent project manager. Without technical expertise in-house, users are too easily swayed by sales pitches and make it likely an organization will invest more than they need in systems that are a poor fit for the operation.
  • There has to be a structured, comprehensive plan to accompany the positioning and objective for each camera in the system and how these will be fulfilled. In the absence of a formal planning process, systems rarely have cameras that provide their maximum potential benefit. Planning failures also lead to technical troubles, such as cameras that have trouble in different lighting situations.
  • CCTV strategy should be designed in combination with other crime prevention measures that will support it. CCTV operates most effectively in conjunction with other crime-reduction measures. Unfortunately, in many deployments, the way in which CCTV is integrated with other security measures is insufficiently thought through, which leads to poor overall results.

And when it comes to comprehensive plans and integration with other crime prevention measures, this report covers that, too. For example, it recommends that you start by developing a five-year strategy and business case for video retail security, in order to identify the diverse benefits it can deliver. These should include both hard data such as financial savings and the less tangible benefits such as staff feeling safer.

There are numerous examples given of these benefits too, to help you make the case for installing such a retail security system or improving the one you already have. You’ll learn that remote video monitoring raises overall productivity of loss prevention personnel, increases coverage and oversight, and increases deterrence. A system can even be set up to allow remote switch-off of any lights left on by departing staff, delivering important energy savings.

In short, this report covers all the bases for security retail systems. You’ll learn how to …

  • Choose the technology that’s right for your company’s needs
  • Store recordings safely and legally
  • Integrate video monitoring with alarm systems
  • Leverage your systems for more than just security
  • Train personnel to make the best use of the retail security system you have

Retail security systems in real life

Perhaps best of all, this report includes numerous case studies of actual retail security system planning and execution. You’ll read about Zales, the national jewelry chain, which added audio to its systems, allowing the monitoring personnel to “step in” in case of a problem, and for store personnel to request help easily. Get the critical lessons learned from this case study when you download this free report.

Other case studies relate what happened when Sears switched its alarm system monitoring from in-house to a third party. You’ll learn how to plan for your needs and create a realistic budget for such a move – and did you know that such an option is totally scalable without necessarily increasing costs? It’s true:A staff of 12 people can monitor 100 accounts or 1,000 with the same cost effectiveness.

But what if your company needs to make the opposite move and bring retail security alarms monitoring in-house? There’s also an informative case study from CVS, which points out the benefits of having a dedicated in-house team focused solely on your needs.

Each real-life case study in this report will help you plan, execute and manage any retail security system your company needs, making you an invaluable asset to your organization and helping you advance your career.

Finally, this report delves into training – one aspect of retail security that is often overlooked, which in turn contributes to the failure of many such systems to meet expectations and requirements.

The guide will help you decide who should do the training, what kind of training is best for your situation (online? in person? paper tests?) and how to overcome challenges that arise.For example, the use of a training manual and paper test alone introduces a margin of error based on interpretation. But the use of store and district managers as trainers leaves another opportunity for inconsistency, both in the varying levels of experience, the existence of pre-existing habits in approach to loss prevention, and the interpretation of company policy. Find out how to integrate different approaches into your training programs for long-term success.

And did you know that unlike youthful students, adults actually learn better and faster by doing, and need to perceive a direct relevance between the training material and their actual job duties? That piece of information alone could make a world of difference in how you train retail security personnel in the future.

Retail security guidance from a long-time, trusted LP expert

Of course, you might be wondering about our own credentials. Why should you trust this Special Report from LP Magazine?

LP Magazine, formerly known as LossPrevention, was founded in 2001 by LP professionals to fill the void for news, information, and educational content for loss prevention professionals. Over the past decade and a half, LP Magazine has established itself as the premier voice of the LP industry,providing in-depth, timely articles for loss prevention professionals and retail management.

Our custom publishing arm also delivers education and training to retail organizations on critical loss prevention, safety, and operational policies and procedures.What’s more, we’re deeply involved in the training and certification provided by the Loss Prevention Foundation (more on that later), and we’re also aligned with our sister company,, the leading retail security and loss prevention employment site on the web.

You can see that we live, sleep, eat and breathe loss prevention. So the guidance on buying, planning, installing, operating and training personnel to use any retail security system that you’ll get in this guide is completely trustworthy – and worth far more than the $0 you’ll pay to read it!

As you can see, this FREE Special report is will be invaluable to you not only in your current job, but also in the positions you’ll be eligible for going forward as a retail security expert. Understanding retail security is not important to simply advance your career – it might even save it, as such technology becomes an ever larger part of the day-to-day responsibilities of the LP department!

So I urge you to download this Special Report right now, at absolutely no cost, and start leveraging your new expertise immediately.

Yours for a successful LP future,

Jack Trlica
Managing Editor
LP Magazine

P.S.: Do you realize that you can enhance your value to your company immediately after reading this report – simply by explaining to management how the retail security system you already have could do more? Start something big today. Download Retail Security and Safety: CCTV Surveillance Systems, Retail Alarm Systems, and Security Training right now.

P.P.S.: Need the most basic starting point for choosing a modern retail security system? It’s all in the guide. Here’s an excerpt:

1. Image Quality: This would depend on how the system is being used.
2. Scalability: The ability of a system to handle a growing number of cameras in a capable manner will factor in many decisions.
3. Intelligence: Today we want our systems to do much more than capture images. Some analog and most IP systems offer options that can add intelligence to live and recorded video.
4. Edge Storage/Serverless Solutions: This would also depend on the size and use of the system.
5. Total Cost of Ownership: Analog systems are typically less expensive when initially installed. However, it is important to consider the total cost of owning your system. The size of the system, expansion costs, maintenance, intelligence solutions, and other advantages may provide direct ROI and substantially lower the break-even costs on IP systems, which should definitely be factored into any design.




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