What is loss prevention? It’s not what you think

A retail loss prevention tip for beginners and pros: Understand the future – right now

Dear Loss Prevention Professional,

Data analysis? Facial recognition? Smart cameras?
This is not your father’s loss prevention. In fact, it’s not quite today’s loss prevention – this is the very near future, and any LP professional who fails to master it will become yesterday’s LP professional rather quickly.

That’s the outlook from the experts at LP Magazine, and from the senior LP pros we consulted to create our wide-ranging, essential Special Report, Retail Loss Prevention Secrets from the Experts. And the good news is: This Special Report is absolutely FREE. Download it right now!

Whether you’re a seasoned LP pro or just starting your career, it’s time to look into the future and prepare yourself to excel in it. While LP once was a simple matter of preventing theft of physical objects, it is evolving to include a vast range of new requirements and skill sets. If you’re not completely familiar with the LP of the future, you must read this FREE Special Report now.

This report from LP Magazine – the premier provider of news, analysis and trends for the LP professional – is designed to help you …

  • Understand the latest retail technology and how it complicates loss prevention
  • Learn which skills you must have to succeed in the new world of loss prevention
  • Prepare for the new LP environment by planning to acquire the skills you never thought you’d need
  • Advance your career by being an LP professional your company can count on to adapt
  • Become a leader in your organization and in the industry

You might be prepared to pay handsomely for a Special Report that helps you do all this. Fortunately, you don’t have to … because Retail Loss Prevention Secrets from the Experts is absolutely FREE.

Of course, you might be wondering about our own credentials. Why should you trust this Special Report from LP Magazine?

To begin with, LP Magazine, formerly known as LossPrevention, was founded in 2001 by LP professionals to fill the void for news, information, and educational content for loss prevention professionals. Over the past decade and a half, LP Magazine has established itself as the premier voice of the LP industry, providing in-depth, timely articles for loss prevention professionals and retail management.

Our custom publishing arm also delivers education and training to retail organizations on critical loss prevention, safety, and operational policies and procedures. What’s more, we’re deeply involved in the training and certification provided by the Loss Prevention Foundation (more on that later), and we’re also aligned with our sister company, LPJobs.com, the leading retail security and loss prevention employment site on the web.

You can see that we live, sleep, eat and breathe loss prevention. So now that we’ve established our bona fides, let’s talk more about this …

What is loss prevention? It starts with data.

You probably already know that the rise of omni-channel retailing, which allows shoppers to buy what they want, wherever they want, and to decide exactly how they want to pay, is changing your industry. It’s great for shoppers – but a nightmare for LP. All of that mobile retail means data, data and more data: a completely new and different kind of item that LP professionals must learn to protect. Are you ready?

What’s more, omni-channel retailing introduces the possibility of entirely new kinds of fraud. If you want to succeed in LP, you must add an understanding of the entire supply chain operation, from systems to processes, to your repertoire. Are you ready?

And then there are the demands of new the video analytics, information technology, disaster recovery planning, ethics enforcement, and, unfortunately, increasing workplace violence – where “risk management” becomes less about protecting things than about protecting human lives. Are you ready?

As one LP leader we spoke to explains, “Education will be key, whether through industry-based educational materials or through formal education and advanced learning programs.” Why not start that education right now, right here, by downloading our FREE Special Report on the future of loss prevention?

What is loss prevention? Is it IT? Compliance auditing? Workplace safety?

The answer is: All of the above, and more. When you read this FREE Special Report, you’ll understand the critical importance of ongoing training to stay on top of new LP job requirements, and you’ll be able to plan your course forward. By now you’ve realized that certain IT skills are in your future. But there’s more even than that to prepare for!

For instance, did you know that many senior LP and retail executives believe LP professionals must become business leaders as well as LP specialists? That’s right: You’ll have to consider things like sensitivity training, negotiation and communication skills, social media skills, and other skill sets that the industry has largely downplayed in the past.

Then there’s the concept of protecting more than just merchandise. Do you know what you’ll be expected to safeguard in the very near future? How about other roles that are being shuffled to the LP department, such as hazmat specialist, human resource investigator, and auditor?

The bottom line is: Businesses are increasingly looking for more value from their people. Knowledge is at a premium, and now more than ever we need to learn as it happens. So why are you waiting to start learning? Read our Special Report today and begin preparing for tomorrow!

What is loss prevention and what kind of career can you expect?

Once upon a time, the only job you would have prepared for was LP associate, working at the store level to stop shoplifters and hoping to advance to a district or regional management position.

As this Special Report makes clear, however, there are many more options available to the ambitious LP specialist. For instance, your career path could take you to …

  • Retail loss prevention
  • Supply chain loss prevention
  • Organized retail crime investigations
  • Corporate loss prevention
  • E-commerce & financial fraud

And that’s just a sampling of the career ideas delivered in this FREE Special Report. It also includes a wide range of training and certification advice for anyone considering starting or advancing an LP career. For example, what do you know about the industry certifications offered by the Loss Prevention Foundation?

Did you know you can become LPQualified (LPQ) as a beginning LP pro, and LPCertified (LPC) as a more advanced professional? Find out what goes into the LP Foundation coursework and why you should consider this training and certification. You can even get college credits for it! Read more in this Special Report!

There are many other certifications you should consider, too. Some of these that you can read about in Retail Loss Prevention Secrets from the Experts include …

  • CFI: Certified Forensic Interviewer
  • Certified Protection Professional (CPP®)
  • Professional Certified Investigator (PCI®)
  • Physical Security Professional (PSP®)
  • Association of Certified Fraud Examiners Certified Fraud Examiner (CFE)

Details on all of these certifications and what kind of training is required are in this Special Report. So what are you waiting for?

Because this Special Report is absolutely free, there’s no reason not to start preparing for the rest of your career by reading it right now. Because if you don’t know what’s coming, you can’t get on the train when it arrives at the station. Download our free report now, and be ready for tomorrow’s LP career.

Yours for a successful LP future,

Jack Trlica
Editor & Publisher
LP Magazine

PS: In case you’re not fully convinced that you need to read this Special Report, consider what one highly-placed retail executive tells us: “The capacity for an LP professional to adapt to technology trends will define their career. Early adopters will increase their value, while laggards will struggle.” You don’t want to be a laggard, do you?

PSS: Did you know that a full 44 percent of U.S. retailer’s losses in a recent National Retail Security Survey are attributed to employee theft? Shoplifting actually comes in second at 32 percent. That’s one of the reasons why LP is changing, and why you should catch up on this data immediately in this FREE Special Report.

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