One in Four Buy Something Online That’s Counterfeit

designer wallet bag counterfeit

An investigative study by the Better Business Bureau finds that fraudulent consumer goods are difficult to tell apart from the legitimate products they are counterfeiting. Research shows that eight in 10 Americans shop online, and the dominance of online retail means nearly anything can be bought online and may be counterfeited.

“Basically, nothing’s exempt. Anything that has a brand attached to it is susceptible to being counterfeited online,” Chris Babin, with the Better Business Bureau said. “A lot of times we think of the nicer high-end purses and handbags, but it’s anything from sunglasses to golf clubs or anything like that.” Research shows one in four people have bought something online that turned out to be counterfeit without even knowing it… KLFY10 News

Stay up-to-date with our free email newsletter

The trusted newsletter for loss prevention professionals, security and retail management. Get the latest news, best practices, technology updates, management tips, career opportunities and more.

No, thank you.

View our privacy policy.

Exit mobile version