Newest SuperTag 4 Helps Retailers Maximize Sales, Reduce Shrink

Unique tag design and SMaaS integration offer next generation protection for high-value merchandise

Sensormatic Solutions unveiled its next generation, best-in-class SuperTag—the SuperTag 4. With its unique design, SuperTag 4 offers retailers the highest level of anti-theft protection to date, and it is now commercially available for purchase.

Craig Szklany

“In the new retail reality, shrink is expected to rise due to economic conditions impacting loss,” said Craig Szklany, vice president, global solutions management, Sensormatic Solutions. “Our SuperTag 4 is uniquely designed to give retailers powerful, business critical insights to help reduce both internal and external shrink. With integrated technology built-in the products, we’re ensuring that our customer’s merchandise is more protected than ever before.”

SuperTag 4 features new patented technology that incorporates the highest level of defeat resistance thus far. Available with or without RFID technology, the SuperTag 4 proves highly effective when attached to apparel targeted by organized retail crime (ORC) rings.

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To obtain the greatest level of hard tag protection, SuperTag 4 is complemented by its own line of unique SuperTag 4 detachers. These power detachers can also be integrated with the Sensormatic Shrink Management as a Service analytics platform, allowing retailers to better understand detaching data, including insight into possible internal theft, associate training gaps and detaching activity.

As the product line expands, a dual-tech (AM /RFID) SuperTag 4 as well as an InFuzion SuperTag 4 (one-piece integrated pin) version will become available. The dual-tech SuperTag 4 combines the benefits of both inventory intelligence and loss prevention, while the InFuzion technology offers retailers overall time and labor savings associated with hard tag attachment and removal. Both upcoming new hard tags will help retailers boost operational efficiencies.

Other future capabilities for the SuperTag 4 family will include integration into a retailers’ self-checkout solution, making the removal of the hard tag by a customer easy while still maintaining loss prevention measures in this high-risk area.

For more details on SuperTag 4, please visit here.

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