Taco Bell prompted some laughs — and endless nacho puns — when the fast-food chain announced in mid-May that it would dabble in the hotel business this summer.
The coming “tacoasis” in Palm Springs, California, may just be a short-term publicity stunt, but retail, fashion and even fitness brands are crossing over into the hotel world in big ways, giving travelers choices beyond the everyday Marriott, Hilton or Hyatt. The question now is: Will travelers choose to stay at names associated with something other than hospitality? … The Washington Post
