Today’s consumer demands that retailers, particularly online sellers, offer flexible return policies. Brightpearl, an omnichannel retail management firm, says that nearly a third of US shoppers won’t make a purchase online if they can’t return the item free of charge and 71 percent would be unlikely to shop with a brand again after encountering a poor return experience.
Liberal return policies contribute to return fraud and abuse that Appriss, a data analytics company, estimated at $24 billion last year. Other studies have found that up to 20 percent of returns, legitimate and fraudulent, occur during the holiday season. The National Retail Federation (NRF) cites these reasons for why return fraud picks up during the holidays… Jackson Sun