Domino’s is testing GPS driver tracking in 27 corporate-owned locations across Phoenix, according to a company release. The pilot will expand to stores in select Michigan, Virginia and Washington markets later this spring.
Customers can track their pizza’s journey via the Domino’s app or through the order confirmation page of Dominos.com. Diners will also be given an estimated delivery time and can choose to receive SMS notifications that inform them when their order is two minutes away.
The new technology also gives delivery drivers optional navigation and one-touch customer callback options. Store managers will also have access to driver-tracking screens at their stores, allowing them to make more efficient deliveries and better manage store operations… RestaurantDIVE
