Rhett Asher, a well-known executive in the retail loss prevention industry, has been hired as the executive vice president and director of retail solutions for Fortalice Solutions. He will be responsible for working with the Fortalice team to develop and refine service offerings specific to retailers and creating the company’s entrance strategy to the retail industry.
“I could not be more thrilled about joining the Fortalice team,” said Asher. “My passion is retail and doing everything I can to help protect the people and businesses that represent this industry. Being able to work with and learn from such a talented and knowledgeable team is an exciting opportunity for me.”
Fortalice Solutions was founded by former White House CIO Theresa Payton, who has assembled what she believes are the sharpest minds in cyber security to protect people, businesses, and nations from the world’s most sophisticated adversaries. Fortalice services are grounded in a practical, real-world understanding of the threats in today’s environment. Payton will be a keynote speaker at this year’s NRF PROTECT conference in Dallas this June.
Asher brings more than thirty years of retail operations, business development, and trade association experience in the retail industry. He has previously served as director of business development for CONTROLTEK USA; vice president of asset protection, data security, and crisis management at the Food Marketing Institute; vice president of LP for the National Retail Federation; a cofounder of the non-profit Loss Prevention Foundation; and vice president of LP for the Retail Industry Leaders Association.
