Amazon packages will now be available for pickup at a staffed Amazon Hub station inside Rite Aid stores in a new-to-the-US program called Counter. The program is already in place in the UK and Italy.
Counter launched yesterday in more than 100 Rite Aid stores and will expand to 1,500 by the end of the year, according to a press release. Amazon is looking to bring more retailers into the program, including small and medium-sized businesses. Consumers can select a Counter location as their delivery address just as they do with locker pickups. They have 14 days to pick up their orders and the standard shipping speeds will apply, including the recent transition of standard Amazon Prime shipping from two days to one day.
“A key aspect of our strategy is to grow our business by driving additional traffic into our existing network of stores to experience our retail offering and the high-level of service and care we provide. We believe that new initiatives like Amazon Locker give us a tremendous opportunity to achieve this critical objective,” said COO Bryan Everett on Rite Aid’s Wednesday earnings call. Amazon lockers are already present in more than 300 Rite Aid stores… SupplyChainDIVE
