The National Retail Federation anticipates 147.8 million US consumers will participate in “Super Saturday,” the final Saturday for holiday shopping before Christmas Day. That estimate includes online and in-store activity.
Eighty-six percent of holiday consumers started shopping by early December, NRF found, but 56% of respondents said they anticipate purchasing their final gifts in the week leading up to Christmas and 62% of people expect to shop on Super Saturday.
When it comes to holiday returns, 55% said they will return or exchange unwanted gifts within a month of receiving them. Eighty percent of respondents prefer to make returns in-store, and 74% said they’re likely to make another purchase when they do. The survey had more than 7,700 respondents… RetailDIVE
