Avery Dennison is helping retail brands unlock a smarter future with its AD TexTrace™ integrated RFID solutions for connected textiles. With these solutions, loss prevention technology in the form of small, soft, and flexible RFID inlays can be built into every garment, meaning there is no need for hard tags, saving time and money.
And because the RFID labels are integrated into the garment, they can’t be removed or switched with another label. Meaning, retailers can reduce fraud at POS, self-checkout, and in the returns process. The big win is detecting and deterring theft cost-effectively and intelligently through item-level, accurate data.
Connectivity Is Key
AD TexTrace™ takes RFID to the next level, integrating the technology into garments at the manufacturer stage. With item-level connectivity, loss prevention teams can easily analyze data, spot spikes and trends, and make informed decisions.
“With RFID already embedded into the garment, inventory management and loss prevention become more efficient for the store personnel,” says Mathieu de Backer, vice president, innovation and sustainability, Avery Dennison. “Thanks to integrated RFID technology, if a product gets stolen from a store the retailer knows exactly what has been taken. That item can immediately be replenished from the stockroom, meaning the sales opportunity is not lost. This is not possible with a hard tag because it does not identify the specific item it was attached to.”
RFID technology also enables interactive shopping experiences, such as smart shelves, smart dressing rooms, and interactive displays. Item‑level identification with RFID creates the opportunity for a true frictionless self‑checkout experience, meaning less queuing for busy customers and fewer missed sales for retailers.
Future Ready
With a unique identifier embedded into the garment, AD TexTrace™ can now exploit the full potential of RFID at every stage of the value chain. A single integrated label combines all the benefits of RFID and EAS functionality, with a frictionless and engaging shopping and checkout experience as well as fast returns handling, significantly improving the customer experience.
Looking further ahead, connected garments could be vital for futuristic smart devices in the home, such as smart wardrobes and smart washing machines. “Imagine a future where your smart washing machine recognizes the clothes you have put in and advises which wash cycle and temperature to put it on based on the information stored within the RFID label,” says de Backer.
AD TexTrace™ can help retailers progress their much-needed circularity efforts too. Since the RFID inlay is part of the product, it can be used to harvest useful information on the materials used, the supply chain journey, and an item’s carbon footprint. In addition, the technology will soon be able to last for the entire lifecycle of the product, enabling circularity through resale and recycling. ●
Unlock a more intelligent future for your retail business with AD TexTrace™ integrated RFID at bit.ly/Avery-Dennison-RFID RFID.
