Rubin Press, vice president of global sales at CONTROLTEK, has published the first part of a series of articles about RFID technology. In his articles, Press uses his technical expertise, developed from years of experience partnering with retailers to implement the technology to improve their operations, to explain how RFID technology works and the endless potential for retail and other industries.
“Rubin has a great understanding of the many possibilities of RFID technology, not just from a sales standpoint but as an innovator,” said Tom Meehan, CFI, chief strategy officer at CONTROLTEK. “Since he has returned to CONTROLTEK, we have met with many clients to learn about their challenges and collaborate with them to come up with new approaches to their problems.”
“RFID is no longer the future, it is the present,” said Press. “From the many benefits in asset protection and inventory management to improving merchandise availability and providing a more seamless customer experience, the technology has endless potential for solutions for loss prevention and other industries. RFID technology is a scalable, omnichannel tool that can help professionals across multiple industries combat their ever-changing environments while meeting and exceeding customer expectations.”
The first article in Press’s series “What is RFID and How Does RFID Work?” has been published and can be found on the CONTROLTEK company blog. 
