ALTO USA has hired retail industry veteran Rhett Asher as their new vice president of community relations and partnerships. Asher, most recently the vice president of strategy for ThinkLP, brings more than 30 years of retail operations, partnerships, business development, marketing, and industry trade association experience. In addition, he is currently the president/chairman of the International Supply Chain Protection Organization (ISCPO).
Asher has previously served as vice president of asset protection for the Food Marketing Institute, National Retail Federation, and Retail Industry Leaders Association. Asher has lived and breathed retail his entire career and knows its many challenges.
“My passion is the retail industry and the protection and safety of its people and businesses,” Asher said, “I am excited about joining the ALTO team and helping to support their mission of bringing various stakeholders together to ensure that retail is the safest environment it can be for its associates and customers.”
“We are building a powerhouse team of people who are passionate about what they do,” says Cristian Lopez, CEO at ALTO. “Rhett is a perfect fit with our team. He knows retail and understands what retailers deal with daily and genuinely wants to help them. We are super excited to see what we can do with all this talent, the sky is the limit.”
