As social distancing measures remain intact across the country, contactless shopping has become the consumer’s lifeline. With curbside pickup surging 208 percent in April, consumers flocked to a variety of services such as DoorDash, Instacart, Shipt, and Walmart Grocery for their shopping needs. With essential items top of mind and convenience being a close second, it’s clear that our newfound shopping behaviors will stick around for the long term — even after retailers fully reopen and social distancing subsides.
Despite their benefit, some of these services do have disadvantages as consumers and merchants are blindsided when it comes to digital security awareness, as evident by recent research that uncovered startling revelations about consumers’ lack of security awareness during the COVID-19 crisis.
With retailers beginning to reopen their doors and fraud continuing to escalate, business owners need to double-down on providing a cohesive customer experience no matter how they shop, protecting their personal data while driving growth in the process. Here’s how retailers can eliminate these pain points in a post-pandemic marketplace… TotalRetail
