Despite the perception that shoppers are divided into two camps — those who prefer brick-and-mortar stores and those who like to buy online — a recent holiday shopping survey conducted by Shopkick shows that consumers actually want both.
This holiday season, half of shoppers plan to do the majority of their shopping at physical retail stores. But there’s a twist: they want to use their phones too. Eighty-four percent of in-store shoppers will use their mobile devices in the aisle to research products and read reviews, compare prices, and simply to find inspiration before making a purchase. Savvy retailers should consider this… TotalRetail