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Retailers who have offered “buy online, pickup in store” (BOPIS) and “buy online, return in store” (BORIS) are looking for ways to continue to improve their customer experience through better processes. Retailers who are just venturing into these waters are wise to learn about new best practices.
A 2019 US Back-to-School Shopping Trends survey of more than 1,100 consumers revealed that an overwhelming majority of respondents will be doing their back-to-school shopping in store this year, with less than 2 percent of respondents stating that they plan to do all their back-to-school shopping online.