Profitect Expands European Footprint With Strategic New Hire, Yonatan Olsha

Profitect Inc., the leading prescriptive analytics provider, today announced the appointment of Yonatan Olsha as the Managing Director of EMEA at Profitect. Adding this position exemplifies Profitect’s commitment to increasing the company’s sales and presence in Europe and beyond. This hire also demonstrates Profitect’s dedication to expanding its team to improve overall customer satisfaction, ultimately providing more opportunities to current customers and partners.

With close to 20 years of experience, Olsha joins the team to lead Profitect’s European growth and expansion strategy. His relationships and previous leadership roles with top fashion retailers like Tommy Hilfiger, Calvin Klein, Burberry, Zenga, Paul Smith, and Tory Burch uniquely position him to lead Profitect’s customers, employees and partners in the EMEA region. Olsha has firsthand knowledge and experience with the rapid changes occurring in the retail industry, and brings with him the expertise to continue to up-level Profitect’s retail strategy. His insight and familiarity with omni-channel and customer centricity will help guide European customers on how to leverage Profitect’s prescriptive analytics offerings.

“While my previous roles have been primarily on the retail vendor side, I couldn’t be more excited to make the switch to retail technology,” said Olsha. “What motivated me to take on this exciting new role is that I truly believe in the Profitect solution. While most rely on long-form reports to analyze and manage actions derived from data, prescriptive analytics is the next wave of leveraging small and big data, and democratizing analytics to everyone in the organization — Profitect is doing it. I know, I was a customer.”
Olsha joins the team with an extensive background in the retail industry and will work closely with Profitect’s executive team to drive the company’s advancement and global footprint. Olsha will focus on developing the European region, recruiting new customers and partners while continuing to maintain the high-level customer satisfaction and value, which is Profitect’s signature.

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“The decision to hire Yonatan was an important one for me personally as the leader of Profitect,” said Guy Yehiav, CEO of Profitect. “It was crucial for us to find the right person who has an equal amount of passion for both retail innovation and the technology that can deliver results to our customers, increase our presence in Europe, and maintain the culture that is woven into the company — customer satisfaction. We found this balance in Yonatan and we are thrilled to have him join.”

As a first step in European growth, Profitect joined the ECR Community, Shrinkage & On-shelf Availability Group, which met on October 5-6 in London. “It is always a great opportunity to interact face-to-face with customers and see them present to an audience about Profitect’s capabilities across more than 900 grocery stores,” continued Yehiav. “There is a much stronger focus on finding and implementing a solution that allows users to spend less time analyzing long-form reports and more time impacting sales and margin.”

“Speaking with store managers, to understand their challenges with day-to-day reports at the meeting, emphasized to me the potential for Profitect’s European expansion,” added Yonatan Olsha, Head of EMEA at Profitect.

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