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NRF Expects Nearly 148M Will Shop on ‘Super Saturday’

The National Retail Federation anticipates 147.8 million US consumers will participate in “Super Saturday,” the final Saturday for holiday shopping before Christmas Day. That estimate includes online and in-store activity.

Eighty-six percent of holiday consumers started shopping by early December, NRF found, but 56% of respondents said they anticipate purchasing their final gifts in the week leading up to Christmas and 62% of people expect to shop on Super Saturday.

When it comes to holiday returns, 55% said they will return or exchange unwanted gifts within a month of receiving them. Eighty percent of respondents prefer to make returns in-store, and 74% said they’re likely to make another purchase when they do. The survey had more than 7,700 respondents… RetailDIVE

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