Conversion Rate Optimization

Turning Store Traffic Insights into Better Business Results

Article Excerpt

Loss prevention professionals and the LP industry in general have and continue to do an admirable job of bringing new analytic capabilities to their organizations. As I described in my article “Using Loss Prevention Technology to Support Traffic Counting and Conversion” published in January-February 2013, I have long believed that…

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  • Adrian B.

    I think many in LP struggle to see the value traffic counting can bring, particularly where store personnel have a much more passive store role, such as restocking and taking payment. Where staff are more engaged in generating sales, then having a conversion calculation can be useful. But it would also be interesting to see the degree to which conversion rates are correlated with store shrinkage – the logic goes that offenders are much less likely to steal from a store where staff are highly engaged and engaging. Would be interesting to see whether by introducing traffic counting, and impacting positively upon conversion rates, levels of loss are reduced.


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