The LP Magazine Founders’ Awards offer a means to celebrate industry accomplishments on an ongoing basis, recognizing the loss prevention professionals, teams, solution providers, law enforcement partners, and others who demonstrate a stellar contribution to the profession.
The ability to influence change is a product of drive, creativity, and determination, but it also requires a unique ability to create a shared vision that others will understand, respect, support, and pursue. Each of the following recipients reflects that standard of excellence, representing the quality and spirit of leadership that makes a difference in our lives, people, and programs.
“Being a true leader in this industry requires a mix of expertise, empathy, and relentless drive,” says Gregg Smith, LPC, CFI, MBA, vice president of asset protection at Five Below. “Leadership is about more than just outcomes; it’s about impact. It’s not just about knowing your craft—it’s about listening, inspiring, and creating an environment where others can thrive. The best leaders empower their teams, build trust, and lead by example.”
Like many in loss prevention, Gregg Smith found his path into asset protection somewhat unexpectedly. Fresh out of college, he took a summer job as a store detective, planning to start law school in the fall. But what began as a temporary role quickly evolved into a passion—and the start of a fulfilling career spanning more than 30 years.
Today, Smith serves as vice president of asset protection at Five Below, where he’s had the opportunity to build the department from the ground up. “Helping shape a department during such a transformative period—creating structure, developing talent, and driving impactful results—has been incredibly rewarding,” he says. “I’m especially proud of the cross-functional partnerships we’ve established and how asset protection has become a trusted element of our broader business strategy.”
Smith also sees leadership as a responsibility to the wider industry. “Whether it’s participating in a council for NRF or RILA, serving on a committee, speaking at conferences, or simply sharing best practices with peers—giving back is a critical form of leadership.” Just as important, he says, is the success of the people he’s mentored. “Throughout my career, I’ve always believed in being the best person for the team, not just on the team. When you invest in people, the returns are exponential. Knowing you’ve played even a small role in someone else’s growth—that, to me, is the greatest reward.”
