Free Virtual Support Services for Retail Associates Now Available during COVID-19 Crisis

A partnership between NASP and an employee assistance program provider will offer virtual counseling and support resources to retail associates at no cost to the retailer or their associates. In a letter to its Retail Advisory Committee this week, the National Association for Shoplifting Prevention (NASP) announced the partnership with Corporate Counseling Associates (CCA).

Bob Levy
Bob Levy

Bob Levy, chairperson of NASP’s board of directors and founder of CCA explained, “In more than 35 years working in behavioral health, we’ve never experienced a need for support and counseling as widespread as that created by the COVID-19 pandemic. The true depth and breadth of this crisis is still being revealed and retailers and their essential workers find themselves on a new kind of front line. Providing easy access to a wide variety of support services is paramount to keeping the retail workforce healthy—both physically and emotionally.”

Caroline Kochman
Caroline Kochman

To support the many retail associates serving every day, NASP reached out to Corporate Counseling Associates to brainstorm ways to provide access to behavioral health services for any retail employees in need. Caroline Kochman, executive director of NASP said, “This crisis is unlike anything any of us have ever navigated before and NASP, like so many other organizations, has been struggling with how we can help and what we might contribute to support those on the front lines. This partnership with CCA was the answer.”

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To give back to these essential retail workers, CCA is making its virtual resources available through its arrangement with the NASP organization throughout the COVID-19 crisis. CCA is offering free access to two of its most popular programs to all retail associates and their families.

Private, company-specific virtual support groups led by training professionals who are also licensed clinicians. These groups are designed to offer associates support by providing a forum for them to talk about the current crisis and its effects on their personal and emotional well-being.

Interactive webinars for employees and their family/household members on topics such as working during a pandemic, coping with crisis, and stress management and resilience.

In addition, CCA can provide interested retailers with a 24/7 hotline to provide crisis counseling and emotional support for employees and their families. Retailers should contact NASP to get connected with the team at CCA to make arrangements to assist your retail organization and its valued employees. Call or email Caroline Kochman at 631-235-0931 or

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