Retail Risk & Crisis Management

Mindless though most Internet chatter is, paying attention to what is being said online has become critical for retailers today—to protect brands, avert threats, respond to crisis, and improve store operations. Most recently—and dramatically—the imperative was underscored when multiple active shooter plots against retailers were averted after threatening online posts came to light.

What should retailers be doing to prepare for the next disaster? Coming off a year of devastating weather events in which just one of the many hurricanes was estimated to have cost retailers $700 million, it’s not a surprise that the topic was in focus at the NRF Protect conference in June where executives from Target and Disney Stores shared how they are getting ready for future disaster events.