While e-commerce merchants typically have a return rate of around 20 percent, it can reach 30 percent during the holidays.
About the Author
Vidyuth Srinivasan is the co-founder and CEO of Entrupy and the co-inventor of Entrupy’s patented technology. Originally from India, Srinivasan earned a degree in journalism from Bangalore University while simultaneously designing and developing video games for Raptor Entertainment. He then embarked on a career across a variety of roles including sales, business development, marketing, PR and film-making, while also working for software giants such as Intuit and Microsoft.