“If it looks like a duck and quacks like a duck, it’s probably a duck.” We’ve all heard some form of the “Duck Test” before. We use the folksy expression when we want to get to the heart of the matter and clearly describe something for what it is.
About the Author
Justin Patton serves as director of the Auburn University RFID Lab, which specializes in the business case and technical implementation of radio frequency identification technology in retail, supply chain and manufacturing settings. Founded at the University of Arkansas in 2005, the lab moved to Auburn University in 2014 and continues to work with retail, technology, manufacturing and supply chain leaders. Patton, who earned a bachelor’s degree in physics from Hendrix College and a master’s in computer engineering from the University of Arkansas, has served as the director of the RFID Lab since its formation. The Auburn RFID Lab draws on the expertise of faculty in the Raymond J. Harbert College of Business, Samuel Ginn College of Engineering, and College of Human Sciences, among others.