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Jerry Birnbach, FISP, Assoc. AIA

Jerry Birnbach, FISP, Assoc. AIA is a leading retail store planning and expert witness consultant with over 30 years of award winning, profitable retail solutions, innovative store planning, and merchandising methods. His expert witness experience is based on prior lease negotiations, store design, display design, showroom design, retail store design and store planning, safety issues, and liability assessment. He can be reached at jerrybirnbach (at) me (dot) com.


Why Reading the Safety Guide is Fundamental to Keeping Stores Accident Free

There are a lot of challenges that American retailers face these days. Among them is one that continues to impact their bottom line—safety-related lawsuits. This is incredibly frustrating because it is completely preventable if only store-level employees would stick to the rules.

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