America’s Largest Grocery Chain Plans 30-Minute Delivery

The Kroger supermarket company wants to get your groceries to you so fast that actually going to the store yourself will seem like a waste of time. The firm is currently testing a new “need-it-now” service that would deliver both food and non-food items to customers within 30 minutes of ordering — faster than you can get a pizza in most cases.

According to a story on the 30-minute program in Supermarket News, the new service, called Kroger Rush, is currently available, with a $5.95 delivery fee, only in the Cincinnati area and only through a dedicated app. It is limited to customers within three miles of the test stores.

Kroger Rush hasn’t been officially announced, but there is an FAQ page about the service on the company website. The page describes 30-minute delivery as “our goal,” but warns that “there are a number of factors that impact that time: number of orders received, shopper/driver availability, and order size…” 24/7 Wall St

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