Tag: omnichannel


What is Omni-channel Retailing?

What is Omni-channel Retailing?

We hear the phrase everywhere. Yet few ask explicitly: what is omni-channel retailing? Omni-channel is defined by TechTarget as “a multi-channel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or   Read More


The NRF BIG Show 2017: Pre-Show Buzz

The NRF BIG Show 2017: Pre-Show Buzz

LP Magazine’s Managing Editor Jack Trlica is headed to the National Retail Federation’s 106th annual Retail’s BIG Show next week. Before he takes off for New York City, we asked him what he was most looking forward to at one of the biggest industry events of the year.

What trends do   Read More


E-commerce Has Not Killed Brick-and-Mortar as Projected

E-commerce Has Not Killed Brick-and-Mortar as Projected

Many industry experts projected that the rise of e-commerce would lead to the extinction of brick-and-mortar retail. But that hasn’t happened. Why? Because physical stores combined with other shopping platforms have been found to play an essential role in meeting customer’s multidimensional and dynamic shopping needs.

It’s been proven that brick-and-mortar   Read More


The Growing Role of Retail Loss Prevention Professionals

The Growing Role of Retail Loss Prevention Professionals

In the not-so-distant past, the primary responsibility of loss prevention personnel was to deter theft and control shrink. Many of us started our careers with the important but unpopular job of investigating internal fraud as well as identifying and detaining shoplifters in stores. Although important to the operation of a   Read More