Tag: lp retail


“It’s All Cool”—Starting Loss Prevention for a Hot Brand at Oakley Retail Stores

“It’s All Cool”—Starting Loss Prevention for a Hot Brand at Oakley Retail Stores

A conversation with Maggie Newton is fast moving, informative, fun, and asymmetric. Upon reflection, this is not surprising, because it seems to mirror what her employer, Oakley, Inc., is all about, and why it is so remarkably successful. It’s also why Newton’s loss prevention program for Oakley’s retail stores is so successful.

“Oakley is an innovative place. It is   Read More