About the Author

Mark Ryski

Mark Ryski

Mark Ryski has studied bricks-and-mortar traffic trends for more than 20 years and analyzes results from thousands of retail stores across North America every single month. He is the author of Conversion: The Last Great Retail Metric and When Retail Customers Count.

Articles by Mark Ryski

Conversion Rate Optimization

Retail Industry

Conversion Rate Optimization

Loss prevention professionals and the LP industry in general have and continue to do an admirable job of bringing new analytic capabilities to their organizations. As I described in my article “Using Loss Prevention Technology to Support Traffic Counting and Conversion” published in January-February 2013, I have long believed that

Why It’s Critical to Use Retail Traffic Counters

Retail Industry

Why It’s Critical to Use Retail Traffic Counters

While formal industry penetration data on retail traffic counters are hard to come by, a quick stroll through any mall will reveal that more major retailers track traffic today than those who do not. Part of the reason that retail traffic counting is becoming so ubiquitous is because the insights

Do Retailers Need to Increase Foot Traffic?

Retail Industry

Do Retailers Need to Increase Foot Traffic?

By any measure, empirical and anecdotal, the number of people visiting retail stores is down. There are plenty of theories about why: it’s the mass movement of shoppers to online; it’s changing consumer trends; it’s the weather; it’s those pesky, hard-to-figure-out millennials who would rather hunt for the nearest craft