About the Author

Mark Ryski

Mark Ryski has studied bricks-and-mortar traffic trends for more than 20 years and analyzes results from thousands of retail stores across North America every single month. He has also authored two books on the topic of traffic counting and conversion

Articles by Mark Ryski

Why It’s Critical to Use Retail Traffic Counters

Retail Industry

Why It’s Critical to Use Retail Traffic Counters

While formal industry penetration data on retail traffic counters are hard to come by, a quick stroll through any mall will reveal that more major retailers track traffic today than those who do not. Part of the reason that retail traffic counting is becoming so ubiquitous is because the insights

Do Retailers Need to Increase Foot Traffic?

Retail Industry

Do Retailers Need to Increase Foot Traffic?

By any measure, empirical and anecdotal, the number of people visiting retail stores is down. There are plenty of theories about why: it’s the mass movement of shoppers to online; it’s changing consumer preferences; it’s the weather; it’s those pesky, hard-to-figure-out millennials who would rather hunt for Pokémon than bargains