About the Author

Colin Peacock

Colin Peacock

Colin Peacock is a visiting fellow at the University of Leicester and strategic coordinator for both the ECR Europe Shrinkage and On-shelf Availability Group and RILA’s Asset Protection Leaders Council in the U.S.

Prior to these appointments, Peacock had a 30-year career at Gillette and Procter & Gamble, where he was responsible for leading their on-shelf availability, brand protection, and shrink prevention capability. In this role he was responsible for delivering new thief, counterfeiter, shopper, and store manager insights; an innovation pipeline of new solutions, including RFID; and the oversight and delivery of successful collaborative projects with customers and distributors around the world. Peacock has published articles on loss in the Harvard Business Review and LP Magazine. With Professor Adrian Beck, he co-authored New Loss Prevention: Redefining Shrinkage Management, published in 2009. Peacock can be contacted at colinmpeacock (at) hotmail (dot) co (dot) uk.

Articles by Colin Peacock

Making the Most of Loss Prevention Technology

Loss Prevention Technology

Making the Most of Loss Prevention Technology

More than ever, it seems that those in loss prevention are being faced with a plethora of new loss prevention technology solutions. In fact, at a recent loss prevention conference organized by the Retail Industry Leaders Association (RILA), over 37 different technologies were being promoted, including global positioning systems (GPS),

The 11 Habits of Low-Inventory Shrink Retailers

Inventory Shrinkage

The 11 Habits of Low-Inventory Shrink Retailers

In his bestselling book, The 7 Habits of Highly Effective People, Stephen Covey presented a holistic, principle-based approach for solving personal and professional problems. This got the ECR team thinking, what if for “highly effective people,” we read “low-inventory shrink retailers”? What then would be the habits of low- shrink

Bad Packaging Design Can Lead to Shrink

Inventory Shrinkage

Bad Packaging Design Can Lead to Shrink

Few things are as frustrating for a loss prevention leader than discovering a bad packaging design they know will promote retail shrink, which could so easily have been prevented if those who created and approved the packaging had included shrink reduction in the initial design criteria. For example, in a